Graphic Design Set


Galaxy Gauge


Pocket Toolbox


Art Director's Reference

 

"Nothing focuses the mind better than the constant sight of a competitor who wants to wipe you off the map." -- Wayne Calloway . . . . . . . . . "The secret to creativity is knowing how to hide your sources." -- Albert Einstein . . . . . . . . . "A poem is never finished, only abandoned." -- Paul Valery . . . . . . . . . "Think of and look at your work as though it were done by your enemy. If you look at it to admire it, you are lost." -- Samuel Butler . . . . . . . . . "Kites rise highest against the wind, not with it." -- Sir Winston Churchill . . . . . . . . . "Don't worry about people stealing your ideas. If your ideas are any good, you'll have to ram them down people's throats." -- Howard Aiken . . . . . . . . . Picasso was in a park when a woman approached him and asked him to draw a portrait of her. Picasso agreed and quickly sketches her. After handing the sketch to her, she is pleased with the likeness and asks how much she owed to him. Picasso replies: "$5,000." The woman screamed, "but it took you only five minutes." "No, madam, it took me all my life," replied Picasso. -- Unknown . . . . . . . . . "You can tell the ideals of a nation by its advertising." -- Norman Douglas . . . . . . . . . "Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius -- and a lot of courage -- to move in the opposite direction." -- Albert Einstein . . . . . . . . . "I will destroy my enemies by converting them to my friends." -- Maimodes . . . . . . . . . "It's a poor workman who blames his tools." -- Unknown . . . . . . . . . Always do sober what you said you'd do drunk, This will teach you to keep your mouth shut." -- Mark Twain . . . . . . . . . "The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships." -- Leo Burnett . . . . . . . . . "Life beats down and crushes the soul, and art reminds you that you have one." -- Stella Adler . . . . . . . . . "What garlic is to food, insanity is to art." -- Unknown . . . . . . . . . "Most people are more comfortable with old problems than with new solutions." -- Anonymous . . . . . . . . . "Simplicity is not the goal. It is the by-product of a good idea and modest expectations." -- Paul Rand . . . . . . . . . "You can't polish a turd." -- David Reddig . . . . . . . . . "We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'" -- Leo Burnett . . . . . . . . . "Opportunity is missed by most people because it is dressed in overalls and looks like work." -- Thomas Edison . . . . . . . . . "It is better to deserve honors and not have them than to have them and not deserve them." -- Mark Twain . . . . . . . . . "When you reach for the stars you may not quite get one, buy you won't come up with a handful of mud either." -- Leo Burnett . . . . . . . . . "... if the kids today had to cast off, count character, use a Haber Rule and do the math, there wouldn't be as many people wanting to pursue a Career in Design." -- Frank Briggs . . . . . . . . . "Typography is two-dimensional architecture, based on experience and imagination, and guided by rules and readability." -- Hermann Zapf . . . . . . . . . "Typography is what language looks like." -- Ellen Lupton . . . . . . . . . "... But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography ..." -- Steve Jobs . . . . . . . . . "Typography has one plain duty before it and that is to convey information in writing." -- Emil Ruder . . . . . . . . . "Faces of type are like men's faces. They have their own expression; their complexion and peculiar twists and turns of line identify them immediately to friends, to whom each is full of identity." -- J.L. Frazier . . . . . . . . . "I'm also interested in calligraphy and occasional book-burning." -- Sergej Malinovski . . . . . . . . . "Give me a laundry list and I'll set it to music." -- Gioacchino Rossini . . . . . . . . . "Designers may be the true intellectuals of the future." -- Paola Antonelli . . . . . . . . . "I have the simplest of tastes. I'm always satisfied with the Best." -- Oscar Wilde . . . . . . . . . "... For us, the visual disease is what we have around, and what we try to do is cure it somehow with design." -- Massimo Vignelli . . . . . . . . . "If you hit a wrong note, it's the next note that you play that makes it good or bad." -- Miles Davis . . . . . . . . . "Tough times do not last but tough people do." -- Deiter Uchdorf . . . . . . . . . "Design is intelligence made visible." -- Don Newgren . . . . . . . . . "Skill in the digital age is confused with mastery of digital tools ..." -- John Maeda . . . . . . . . . "Design is not just what it looks like and feels like. Design is how it works." -- Steve Jobs . . . . . . . . . "The ultimate inspiration is the deadline." -- Nolan Bushnell . . . . . . . . . "Intellectuals solve problems; geniuses prevent them." -- Albert Einstein . . . . . . . . . "The best way to predict the future is to invent it." -- Alan Kay . . . . . . . . . "Asymmetry is the rhythmic expression of funtional design ..." -- Jan Tschichold

Reviews

About.com
July, 2009

Question: What supplies do you need to do Desktop Publishing? Rulers, Gauges. Tools for precision measurements (beyond on screen or in-software rulers) may not be necessary for all types of desktop publishing, but they can be useful. Some all-in-one tools, such as the Galaxy Gauge ruler include multiple measurement systems, charts, and tables.

Nimble Books
January 30, 2009

Recommending Galaxy Gauge Color Wheel Products -- Excellent customer service on these very affordable color wheel products from Galaxy Gauge – Tools for Graphic Design.  The proprietor apologized for shipping only a couple of days after the order, then tossed in some free typographic tools.  I’m very happy! A very reasonable price compared to the super expensive PANTONE line, which I don’t need.

Tips and Techniques
May 24, 2007

Free font ID tool
Visit Galaxy Gauge to download a free PDF version of their handy tabloid-sized Galaxy Font I.D. 2.0 font identification guide. This is a nice concise guide to hundreds of popular typefaces, grouped according to font classification. While visiting the Galaxy Gauge web site, check out their line of high-quality, useful graphic design gauges and color tools.

Mac Hints & Tips
Dec 27, 2004
Fantastic Color Guide for Printing Uncoated CMYK. If you print in CMYK ink on uncoated stock, we believe you should invest in Galaxy Gauge’s affordable, truly useful set of “color maps.” This $12.95 set includes one large color map, two pocket-sized color maps, and six Press Ranger cards to share with printers to help them set their ink densities to match your color maps. The color maps show gradients of each process color, as well as gradients of combinations of the colors, grayscale ramps, color tints, and much more. As with all Galaxy Gauge products, they’ve taken extreme care to be accurate and aesthetically pleasing.

Bottom Line Marketing
Pick beautiful color combinations with this nifty fold-out laminated map of CYMK colors. Produced by a friendly little grassroots company that’s a star example of good service from an e-commerce site.

Computer Arts
December 2003

"Galaxy Gauge has released some extremely useful tools for graphic designers everywhere -- and what's more, these DTP tools are extremely cheap ... Top stuff."

Communication Arts
January/February 2003

"Tools for graphic design -- and they aren't kidding. Galaxy Gauge is bingo for designers."

How Magazine
February 2003

"If you're feeling overwhelmed, don't worry: Galaxy Gauge has a solution for the million questions you deal with on a daily basis."

Tokion Magazine
January/February 2003

"You know the scene: a bunch of graying, barrel-necked designers, sitting around the corner bar longing for the days of type-set and cut and paste. 'Kids today don't know nothing, what with their Adobe this and their Photoshop that ...' Well now it's a cinch to impress your old design Prof with these handy hi-concept/low-tech tools."

Dynamic Graphics
December/January 2003

"Don't let Galaxy Gauge's name fool you. Their latest offerings are down to earth."

Mac Design Magazine
March/April 2002

Rating: 5 (out of 5)
"... it’s the kind of measuring tool I would’ve paid three times more for 30 years ago ... These low-tech tools should be on every designer’s desk."

About.com Desktop Publishing
Galaxy Gauge 21-in-One Desktop Publishing Ruler
Rating * * * * * (five stars)
"Handy tool with precision measurements and a multitude of useful features. Great companion to a desktop publishing software toolbox. "

About.com Desktop Publishing
Galaxy Gauge ColorMap 4-in-1 Design Tool
Rating * * * * * (five stars)
"Useful way to accurately assess how printed CMYK colors will look and a great tool that makes it easy to select good color combinations."

Design Tools Monthly
Issue #109 September 2001

"An Exceptional Graphic Arts Ruler ... includes all the features you expect, plus some incredibly useful surprises."

Letters

(These are some of the nice letters folks wrote to us. The complaint letters are at the end.)

"I cannot imagine working without these kinds of tools" -- J.H., Dayton OH

"Now I have one without cigarette burns, masking tape, litho tape, and 3 names etched into it. Oh Boy!" -- J.M., Bridgeport, CT

"... quite handy." -- J. S., Toronto, Ontario

"My colleagues at work saw my galaxy gauge and demanded that they all have their own too." — H. T., Temecula, CA

"... a wonderful, helpful product!" — W. N., Lemon Grove, CA

"I pondered buying them for about a whole minute." — T. D., Orlando, FL

"Nice products, great price!" — A. S., Hanover, PA

"... wish you continued success with your fine products." — J. C., West Bloomfield, MI

"I'm very impressed with all the tools." — C.B., Milwaukee, WI

"I'm looking forward to getting some good use out of it." — T.C., Louisville, CO

"Best investment! Great ruler." — J.M., Chicago, IL

"Love the ruler! Don't know what I was doing without it all this time." — T.F., Austin, TX

"Everyone has been oohing and aahing over all the measurements included on the gauge ..." — S.W., New York, NY

"... your prices seemed low so I went for it. I'm a sucker for tools like these :) " -- L.T., Miami Lakes, FL

"All the stuff you sent is very well done and useful. You are to be commended." -- G.L., Chatham, ON

"Cool product! It reminds me of an updated, hipper version of the old Schaedler rulers. -- K.G., Chicago, IL

"I'm a graphic design student, and I also work in the Graphic Arts industry, so this is a 'must have'" -- A.M., Guadalajara, Mexico

"Have been looking for a good gauge rule for centuries--and yours looks great" -- C.S., Brighton, CO

"I probably have all those handy resources somewhere on my desk but they aren't contained in a handy little ruler. I will suggest my coworkers buy their own so I won't have to tether it to my desk. -- J.T., Portland, OR

"I am a traditional typesetter converted to a ‘desktop publisher’ I have always been a sucker for in-the-hand tools." -- E.P., Victorville, CA

“... hard time justifying the price of Pantone swatches in the type of area I work. I'm hoping your product will be a useful substitute." -- S.L., Spring Hill, Queensland, Australia

"It is one of those devices that are always needed but no one ever has one or knows where to get one...." -- J.M., NY, NY

"... a Schaedler rule on steroids, but cheaper!" -- E.M., New York, NY

"I'm looking forward to having a play with them. Cheers." -- C.R., Warrnambool, Australia

"I could of used these tools when I was in graduate school!" -- N.P., Denver, CO

"I hereby anoint you honorary Victorian and Melburnite." -- P.R., East Doncaster, Victoria, Australia

"I teach a design course .. and thought it would be a great tool for my students." -- S.S., Silver Spring, MD

"Looking forward to using your Galaxy Gauge tools. All the best, -- M.R., Tramore, Co. Waterford, Ireland

"Thanks... I'm looking forward to using your tools. -- T.H., Doha

"I think I will go ahead and have our campus bookstore order a bunch from you every semester ... It's the Swiss Army Knife of design!" -- M.E., Sacramento CA

"... one of the students brought your gauge into class its the best one I ever saw so I ordered one for myself." -- L.S., Myerstown, PA

"It's all OK! Thanks" -- P.G., Milano, Italy

"I've been looking for one of these for a long time. Thanks." -- Dave -- D.J., DeLand, FL

I've just received my order in the mail. Thanks very much for your help. -- R.P., Brisbane, Queensland, Australia

"It looked very appealing to have such intricate tools for a graphic designer." -- F.H., Frederick, MD

"... I really could have used this stuff LAST WEEK!!)?" -- J.P., Dayton, Ohio

"Love all your tools." -- R.B., Peterborough, Ontario, Canada

"Love my new tools!!! The ruler rocks - No more guessing if it is an 1/8 or a 1/16th! Yeah!" -- N.H., Dayton, OH

"Nice Product, thank you." -- K.W., DeLand, Florida

"I would like to thank you for the little extras an my order." -- C.B., Ocean Grove, Australia

"I appreciate the effort you've put into sending me my orders." -- B.L., Pasay City. The Philippines

"... I ordered one of your Galaxy Gauges and I love it! It's a very useful tool so I told my director at work about it and she would like me to order one for each of our designers" -- W.G., Washington, DC

"Sounds like a gadget I've been looking for with today's mix of traditional and digital needs." -- N.H., Lindale, TX

"I was looking to replace the plastic typerule that I received as part of the Corel Draw v3 package (a long time ago...) -- B.H., Dundee

"Thanks a lot." -- O.T., Istanbul, Turkey

"Thanks for the followup. This is awesome, and unprecedented ... I personally think that the coolest feature on the gauge is the angle chart. I never paid attention to geometry and math in high school, instead I drew pictures and doodles in my notebook. As a consequence, I can't guesstimate the degree of an angle to save my life. But now I won't have to fake like I know what I'm talking about anymore. I'm pretty happy about that. That's one less area of deception in my life." -- S.S., Ft. Wayne, IN

"Thanks for the cool product. I have a million transparent type rulers but none of them seem to be as useful as this one." -- C.P., Monterey, CA

"Thanks for your reply, and so fast. Thanks, really, for your help. It's nice to deal with a person." -- K.M., Evanston, IL

"I've been doing this for about 20 years and these tools are as complete and comprehensive as any I've seen. -- P.T., Chicago, IL

"I wish I would of had these tools years ago ... Just used the Harmonizer, it took all of about 2 minutes to find the perfect color combinations!" -- D.M., Altoona, PA

"You're a credit to graphic artists everywhere!" -- M.M., Aurora, IL

"Come to our country someday! -- H.G., Istanbul, Turkey

"If you are in Cape Town, call." -- N.C., Cape Town. South Africa

"I was looking for the Schadler ruler initially, but discovered yours in the magazine. Yours is definitely much more versatile and powerful. I'm sure my colleagues will be equally impressed" -- N.K., Bridgewater, NJ

"When everyone in our department saw your ruler, they all wanted one." -- D.E., Bloomington, MN

"... any method which can solve a few problems is always warmly welcomed." -- M.R., Carmarthenshire, Wales, United Kingdom

"I prefer the inches version we are not so familiar with the metric system" -- O.M., Beirut, Lebanon
"They are so useful" -- T.H., Kobe, Hyogo, Japan

"The Galaxy Gauge is the perfect tool for any student in design. I feel you will go a long way with this product." -- M.V., Brooklyn, NY

"... very pleased with the stuff you sent." -- S.R., Nantwich, United Kingdom

"Donskoj!!" -- R.W., Burlingham, NY

"It is a beautiful, beautiful piece of work." -- D.N., Kingston, NY

"If you are attempting to make satisfied customers, you are succeeding!" -- R.B., Marlborough, NH

"It is very nice to receive such efficient and personal service" -- C.P., London, United Kingdom

"Thank you for your kindness and for sending the products out so quickly." -- M.G., Munich, Germany

"The Galaxy Gauge has become a regular part of our design work flow ... we absolutely love it!!!" -- J.M., Louisville, KY

"They were exactly what I was looking for but couldn't find - just like an itch that you can't scratch!" -- D.V., San Francisco, CA

"In my previous job, in a wood shop, I worked with a guy who we called "Pendejo" because he didn't know what it meant. He broke the edge off my best chisel, and when I told him he couldn't use my tools anymore, he got mad and threw a hammer at me. Luckily it was a pneumatic hammer and didn't fly straight so it only hit me in the arm. I threw my coffee at him. Neither of us got fired. Now I work at home and nobody touches my Galaxy Gauge." -- A.R., Waltham, MA

"It is a pleasure, for once, to say that I feel I received more than my money's worth." -- R.G., Kamloops, BC, Canada

"Your products are FANTASTIC!!!! All three guides will make my everyday life much easier. I especially love the color guide and have used it twice since I opened it today." -- L.P., N Ft Myers, FL

"I really see the value in having a tool like the one you are offering ... I think that a lot of basic layout skills have been lost in the switch to computer based methods and that I will really benefit from approaching the process on a more hands on basis." -- D.W., Halifax, NS, Canada

"I used to have a similar tool but that was a different job and I haven't seen one since. It will be great to have. I'm getting one for each designer here." -- K.T., Bentonville, AR

"... am trying to start my career in graphic design so anything that can make my life easier as a designer would be great!" -- S.C., Rochester, NY

"It seemed to me to be a pretty handy set of tools. Thanks for creating such a resource for your fellow graphic designers." -- N.S., Carbondale, IL

"Just took a digital prepress class and a gauge was a recommended tool." -- E.J., Tempe, AZ

"Wow! you do make it easy to be a customer. I will refer your site to friends and colleagues." -- J.R., New Westminster, BC, Canada

"I am still giddy with excitement with the prospect of using them on a job for the first time. Can't wait ... You have very fine quality, useful and FUN products." -- K.R., San Luis Obispo, CA

"Thank you for producing the equivalent of a swiss army knife for designers" -- D.G., Northridge, CA

"Thanks again for supplying the kids. I can't tell you what a difference it makes to their training." -- C.A., Toughkenamon PA

"Your tools will help me a great deal in my day-to-day work. Thanks! -- V.W., San Francisco, CA

It's awesome! ... Your gauges are top quality" -- J.A., Miami, FL

"WOW! You guys are great!" -- B.H., Vancouver, British Columbia, Canada

" ... pleeeease don't ever go out of business!" -- L.P., North Ft. Myers, FL

"A great little group of utilities, still very needed in the design world" -- J.C., Brooklyn, NY

"What a great idea! A huge timesaver! -- T.G., Richmond, BC, Canada

"Once again, thanks for all your help and excellent service." -- F.P., San Juan, Puerto Rico

"They have come in very handy for me" -- J.O., Portarlington, Victoria, Australia

"I have found both the Colour Harmonizer and the Gauge quite handy." -- J.S., Toronto, Ontario, Canada

Complaint Letters

"I didn’t find these to be too helpful. I’d like to return them. Thank you." -- J.F., Gainesville, FL

"I was surprised I had to buy all of the pieces separately. Maybe you could do a full kit option in the future for other customers?" -- S.R., Arlington, VA

"Glad you improved it. I was disappointed with the floppiness of the first one ... Thanks" -- L.A., Toughkenamon, PA

"I received the package. However, it had more stuff than I ordered and no packing slip. The color chart is good, but the transparent "gauge" is fantastic!" -- A.H., Philadelphia, PA

"Got my package today (the) Pocket Gauge wasn't in it! What happened? Thanks!" -- D.J., Lynchburg, VA
(ed. note - sorry about that. We sent the missing item seperately.)

"I'm sorry to say I found the gauge fairly useless. It's too big. I use an old one I got from somewhere, that is just one flat sheet. Fit my briefcase." -- H.S., Katy, TX

"I was glad to hear of your economically priced tools. I look forward to receiving them. I just wanted to call your attention to the fact that your company name is spelled incorrectly at the top of the web page." -- M.E., Vadnais Heights, MN
(ed. note - this was an old site, we fixed it.)